In the ever-changing global economy, it’s not enough to react to change, but to stay ahead, one has to create change. Enterprises should recognize that customers now have more power than ever before. They control the value chain for products due to having instant access to choices, being able to compare globally, and having pooled purchasing power.
There is also a growing demand for network bandwidth and cheaper, faster, and more feature-rich devices. At the same time, technology needs to be environmentally friendly. Research and development strategies and access to capital are crucial, but an increased demand for environmental sustainability presents new challenges and market opportunities. The emerging “cleantech” sector is creatively exploring many of these opportunities.